- Define ingestion and automation approach for Adobe Analytics data into Google Cloud Platform
- Automate loading of data from Google Cloud Storage into Big Query
- Write queries in Google BigQuery to stitch, aggregate and filter data from Google Search Ads 360, Display and Video 360 and Adobe Analytics
- Visualize data in Data Studio from BigQuery Tables.
- Determine requirements for reporting use cases via stakeholder interviews and review of existing dashboards
Adobe Analytics with Google Cloud Platform
Created a Google Cloud Platform based marketing data warehouse that stitches and aggregates data from touchpoints across the digital customer journey to improve marketing efficiency and effectiveness.